Whether we're talking in professional or personal terms, we're always a work in progress. Nurturing your modeling career isn't just about being good looking, it's about finding a way to honor your evolution, adaptability, and keeping up with fast industry trends. Here are 5 signs it's time to refresh a modeling portfolio.
OVERVIEW
Outdated or Inconsistent Photos
If your current portfolio is still using images that got you signed 5 years ago, chances are, the images are outdated. The modeling industry demands versatility and adaptability. This means changes in hair, fashion, makeup, even styles of photography, require updated images to keep your look relevant. For example, if you’re still relying on a beauty shot from three years ago, you might not be booked for jobs now. Trends in skincare and makeup retouching have shifted towards a more natural look, and casting directors are looking for models who reflect these changes.
Significant Changes in Your Look/Branding
Age and personal evolution are natural aspects of being human and as we grow older, our appearance changes. If you’ve recently embraced a new look—like a pixie cut after modeling with long locks for years, it’s crucial to update your portfolio. Imagine the frustration for a brand or casting agent if the model shows up at a shoot looking completely different from their portfolio images. This inconsistency can lead to missed opportunities and confusion.
Transitioning to a New Niche/Style
Is your career taking a new direction? Maybe you’re moving from commercial beauty campaigns to fitness modeling. Your portfolio needs to reflect this change. It’s not enough to just tell potential clients what you want; your portfolio must showcase what you look like as if you were to show up to their set right now. If your images are not aligned with your new niche, casting agents and brands will have difficulty imagining you in their campaigns. A fresh set of images clearly communicates your current abilities and aspirations.
A Significant Career Milestone or New Opportunity
Changing agencies or experiencing a pivotal moment in your career can warrant a new look for your portfolio. For example, if you’ve recently joined an agency that specializes in high fashion but your current images market you towards commercial lifestyle, they no longer reflect your true capabilities and desired direction. Similarly, if you’ve recently become pregnant and are interested in maternity work, your portfolio should evolve to highlight this new aspect of your life. Your portfolio should be an accurate representation of where you are now.
Receiving Negative Feedback or Unsuccessful Auditions
If you’re not booking jobs that align with your true self or keep receiving feedback that your current photos don’t match the role you’re auditioning for, it might be time to refresh your portfolio. For instance, if you’re often booked for streetwear gigs but getting denied for higher-end fashion photography jobs, your portfolio may be the issue. New images that better reflect your style and aspirations can open doors to the opportunities you’re aiming for.
Christopher, a newly signed model with Storm, expanded his portfolio beyond runway jobs by booking an athletic-themed test shoot to attract streetwear and athletic brand clients.
In Conclusion:
Is it Time to Refresh Your Model Portfolio?
Refreshing your modeling portfolio is an investment in yourself and your career that can help you stay relevant and open doors to new opportunities. Whether you’re transitioning to a new look, changing agencies, or aiming for a new niche, having a portfolio that aligns with your goals is essential.
If you’re ready to refresh your modeling portfolio and create images that truly reflect your current self, I’m here to help! Reach out to me to discuss your vision and book a personalized shoot that gets you booked.
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